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"In a study conducted recently by the Society of American Florists, customers were asked how gifts of flowers made them feel.
- 88% of survey respondents say a gift of flowers changes their mood for the better.
- 83% say they like to receive flowers unexpectedly.
- 86% say receiving flowers makes them feel special.
- 99% say that a person who gives flowers is thoughtful.
- 89% believe the giver is sophisticated."

-Society of American Florists, March 2005